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304 North Cardinal St.
Dorchester Center, MA 02124
Rich Piana, born on September 26, 1970, in Glendale, California, was a renowned American bodybuilder, businessman, and social media influencer. His journey in the world of bodybuilding began at a young age, influenced by his mother’s own involvement in the sport and other veteran bodybuilders. Piana’s career was marked by his candid approach to discussing steroids and his dedication to living the life of what he called “the 5%,” those who are willing to give everything to achieve their dreams.
Rich Piana’s fascination with bodybuilding started when he was just six years old, watching his mother train. By the age of 11, he was already lifting weights, and at 15, he began competing in bodybuilding contests. His competitive spirit led him to win the NPC Mr. Teen California title in 1989, and he continued to compete and win various titles including the prestigious NPC Mr. California in 1998. Piana’s career was not just limited to competitions; he also made appearances in TV shows and was featured on magazine covers, becoming a well-known figure in the fitness industry.
Piana was unusually open about his use of anabolic steroids, discussing both the benefits and the severe side effects they can have. He admitted that steroids were a significant part of his bodybuilding regimen and credited them for his massive physique, which was crucial for his success in professional bodybuilding. Despite his personal use, Piana often advised against steroid use, highlighting the potential risks and long-term health issues associated with these substances.
Later in his career, Piana stepped back from competitive bodybuilding to focus on his business ventures, including his nutrition product line, Rich Piana: 5% Nutrition. The brand’s name reflected his philosophy of being among the 5% who do whatever it takes to achieve their goals. He also amassed a significant following on YouTube and Instagram, where he shared his life, training tips, and more, helping to educate and motivate millions of followers worldwide.
Rich Piana’s personal life was as public as his professional life, marked by two marriages and a highly publicized relationship with Chanel Jansen. His marriage to Icelandic bodybuilder Sara Heimisdóttir ended amidst controversy, and he later rekindled his relationship with Jansen, who was with him until his last days. Piana’s life was not without struggles, including a battle with opiate addiction, which he also openly discussed with his followers.
On August 7, 2017, Piana collapsed at his home while getting a haircut from Jansen. Despite immediate medical attention and being placed in a medically induced coma, Piana passed away on August 25, 2017, at the age of 46. The autopsy report revealed significant heart disease and noted that his heart and liver were unusually large, a common side effect of long-term steroid use. However, the exact cause of death was left undetermined as the necessary toxicology reports were not conducted due to the disposal of specimens by the hospital.
Rich Piana left behind a complex legacy. He is remembered for his larger-than-life personality, his transparency regarding steroid use, and his motivational content. Piana’s candid nature and willingness to discuss the realities of bodybuilding and steroid use brought attention to the often glossed-over aspects of the sport. His death also sparked discussions about the health risks associated with competitive bodybuilding and the use of performance-enhancing drugs.